//
archives

Social Media

This category contains 5 posts

They’re Not Being Pins In The Mud, They’re Just Measured

I’ve been perplexed by the strength and tone of the backlash against Pinterest by some well-respected names in the the nonprofit social media world. I kept asking myself, “why are people being pins in the mud about Pinterest?” Pins In The Mud? Geoff Livingston recently wrote a post titled What’s the ROI of Pinterest? where … Continue reading »

The Maven Problem

According to a Harvard Business School study, start-up companies fail at a rate of about 40%. Certainly, there are many factors that play into that failure rate. I’d like to talk about one specific issue that I have noticed, and personally struggled with, that impacts start-ups, software start-ups in particular. I call it the Maven … Continue reading »

If I Were the Product Manager For Pinterest…

UPDATE: It seems like you CAN tag other users in Pinterest. Either I was wrong, or the good folks at Pinterest reacted quickly. If you’re at all active in social networks, you’ve probably come across the name Pinterest at least a few times. Pinterest is one of a few social networks that have a strong … Continue reading »

Looking for the Culture Change Spike

I recently read an article by Michael Brito called Social Business: Culture Eats Strategy For Lunch in which Michael builds on an interview of a senior IBM social evangelist. The gist, as you may have been able to deduce from the article title, is that a business will not be able to become a social … Continue reading »

Facebook…sigh…

If you’re a Facebook user, then you already know that Facebook recently made significant changes to the Home Page, a.k.a. the News Feed. The changes are consistent with Facebook’s direction over the last several years, where they’re deciding which content is most important to you and controlling the presentation. I say consistent because making decisions … Continue reading »

Follow

Get every new post delivered to your Inbox.